A Land and Lifestyle Podcast by Alosant
Communities Connected
Discover invaluable insights from a diverse group of forward-thinking and well respected real estate leaders.
Communities Connected features one-on-one conversations with Co-Founder and CEO April LaMon and expert guests in real estate development, PropTech, lifestyle, and more.
Latest Episode
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Marketing a 50-Year Vision: Brand, Identity, and Early Momentum
Kimberly Banach, Senior Director of Marketing at Howard Hughes Communities, joins us to discuss the brand strategy and long-term vision behind Teravalis — a 37,000-acre master-planned community on the western edge of Phoenix with a 50-year build-out plan. From naming conventions rooted in Latin and landscape to campaigns that evolved alongside the community's development, Kimberly shares how the team is building a place designed to sustain itself for generations.
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About Our Host
April is the CEO and Co-Founder of Alosant, an experienced entrepreneur, and real estate technology expert with an innate curiosity for consumer behavior. Together with Co-Founder Michael Swanson, the duo has pioneered the creation of purpose-built software that connects real estate developers and their communities with residents, prospective home buyers and local businesses.
Alosant-powered apps allow users to seamlessly engage with their community by providing a solution that helps them stay informed while receiving relevant content.
Passionate about real estate?
Communities Connected guests are leaders and disruptors in their respective industries, dynamic visionaries, and inspiring storytellers.
About Alosant
Alosant provides branded mobile apps to the leading master-planned communities across the United States.
Alosant Core is the single destination for residents and home shoppers, bringing everything about a community together in one place.