Designing Emotional Experiences That Turn Developments Into Destinations

Show Notes:

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This compilation highlights four 2025 perspectives on what makes places feel worth returning to, from emotional resonance to everyday livability. Kevin Kelley, Principal and Co-Founder of Shook Kelley, shares how placemaking can reduce friction and build belonging. Monaca Onstad, Founder and CEO of OnPlace Collective, focuses on designing experiences that reflect local culture. John Darby, CEO and Chairman of the Board of The Beach Company, discusses shaping identity through land and lifestyle. Sarah Phelps, Managing Director, Astronaut Sales, Commercial Partnerships, and Customer Experience and Hospitality of Blue Origin, brings lessons on hospitality and awe-driven community experience.

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Key Takeaways:

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00:00 Introduction.

01:21 Thoughtful placemaking starts with how a place makes people feel.

03:19 Language and labels in community spaces can reduce anxiety or increase it.

04:46 Social proof and visible connection help visitors imagine themselves belonging.

05:26 Lifestyle programming thrives when it builds on the natural character of the land.

07:39 Early relationship building with local partners supports long-term community energy.

10:42 Successful communities differentiate by honoring local history and setting a clear identity.

12:24 Intentional choices in amenities and scale shape a more casual, human experience.

16:08 Authentic experiences come from aligning design with the culture and roots of a place.

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Resources Mentioned:

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Shook Kelley website

OnPlace Collective website

The Beach Company website

Blue Origin website

“Irreplaceable” by Kevin Ervin Kelley

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