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Turning Resident Engagement Into a Scalable Sales Engine
Show Notes:
Michael Swanson, Co-Founder and Chief Technology Officer of Alosant, discusses how technology strengthens the connection between residents, physical spaces, and the sales experience. Michael reflects on how his role is evolving as the company grows, with a focus on guiding product direction while staying closely connected to clients and internal teams.
Alosant centers its approach on resident-driven content, personalization, and connected channels that reflect everyday life inside a community. Michael explains how authenticity, flexible systems, and early technology choices shape both resident engagement and how communities present themselves to future buyers.
Key Takeaways:
00:00 Introduction.
02:03 Technology supports communities when it encourages real-world interaction.
03:44 Marketing works best when it reflects everyday community life.
05:19 Resident involvement helps build credibility and trust within community storytelling.
09:19 Homebuying decisions include lifestyle and connection, not just the physical home.
11:35 Sales centers become more engaging when content reflects current community activity.
15:40 Early technology choices shape how communities evolve and stay flexible over time.
20:08 Resident-led activities create organic moments that strengthen community identity.
28:33 AI enables scaling by identifying patterns and triggering relevant experiences.
Resources Mentioned:
Thank you for listening to “Communities Connected: A Land and Lifestyle Podcast by Alosant.” If you enjoyed the show, please leave us a 5-star review and subscribe to our channel so you don’t miss any future episodes.
You can find more about Alosant on our LinkedIn page and alosant.com
#ResidentExperience #MasterPlannedCommunities #Proptech
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