Monaca Onstad and her team at
OnPlace, a placemaking firm in Sarasota, Florida, along with their sister company OnVie, a lifestyle management company, specialize in creating successful communities with deep community connections.
One of their clients, Sunterra, a 7,000-home master-planned community in Katy, Texas, whose developer is Starwood Land, has become the number-one-selling community in the state and the number three in the nation. This success is largely attributed to their emphasis on fostering connections even before selling the first home.
Every master-planned community begins with a vision. This vision starts with branding, marketing, and a welcome center to give prospective homeowners a glimpse of what to expect in their new home. However, attracting initial buyers to invest in the bigger picture and managing their experience across the entire lifecycle can be challenging.
"Alosant is a big part of our success in Sunterra. We launched our Sunterra app as our first touchpoint with prospects that will continue through their entire journey. Through the app, we can create events and connect prospects and residents to interest-based community groups, such as mom groups and running clubs. The Sunterra app serves as our home base, fostering a sense of belonging in our community." - Monaca Onstad, Founder & CEO of OnPlace & OnVie.
With over 100 communities nationwide leveraging Alosant's customer experience platform, developers can cater to everyone who steps foot into the community in a unique way. With a public view setting and the ability to identify and filter users as home shoppers, residents, or by their favorite amenities, developers can ensure the right experience is delivered at the right time.
For prospective home buyers at Sunterra, the app offers a comfortable, pressure-free environment where they can search for their forever homes and experience community living before closing.
Personalizing communications between home shoppers and residents and unlocking new features once they become new residents has significantly boosted satisfaction and widespread adoption of the Sunterra app. The app also offers numerous enjoyable details, sometimes overlooked amidst the bustling activity of welcome centers and property visits. Users can explore these features at their own pace, conveniently accessible from their mobile devices.
To learn more about how OnPlace uses the Alosant app at Sunterra, listen to Callie Friedman, Vice President of Operations at OnPlace discuss on the Alosant Innovator Series podcast.
