Alosant Powers Unique Collaboration at Midway Park
.png)
Shellstone and Wild Blue Launch Community Apps with Alosant as Midway Park Opens
A fresh chapter in community living is unfolding in Lakewood Ranch. Nestled between the Wild Blue and Shellstone neighborhoods at Waterside, the newly unveiled Midway Park is more than just 13 acres of resort-style amenities—it's a bold, intentional collaboration between developers, partners, and technology, designed to elevate how home buyers and residents live, connect, and engage.
Purposeful placemaking
OnPlace Vice President of Marketing Mackenzie Straley said it best (Observer article): "We went the extra mile and took the extra steps. There was a lot of intentional thinking that went into it." From the elevated finishes to the thoughtfully programmed amenities, every detail of Midway Park was crafted to inspire meaningful moments and shared experiences.
Shared vision, greater value
Midway Park is the result of a creative, forward-thinking partnership between Stock Development and Homes by Towne aimed at delivering more value to both communities through a shared amenity. As John Woodman, Division Manager at Homes by Towne, explained, “The idea was that with more lots, more dollars could be applied to the park.”
To bring this vision to life, the development teams partnered with lifestyle experts from OnPlace and Blackwood Sports, along with additional collaborators in landscape and architectural design. What began as an ambitious concept evolved into a single, expansive destination—uniting two distinct neighborhoods through one vibrant, social hub.
Shared amenity magic through a community app
Alosant is helping bring that unique vision to life in an innovative way. While Midway Park is a shared destination, Wild Blue and Shellstone are each launching their own Alosant-powered apps, allowing each neighborhood to maintain its own identity, brand, and unique experiences. Through each apps, homeowners can easily explore events, amenities, and lifestyle programming for their neighborhood, while enjoying seamless access to Midway Park via built-in access control features. Whether it's entering the park gates or reserving amenity spaces, the experience is personalized, secure, and streamlined.
This approach reflects the future of community design: connected and collaborative, yet personalized for each community.
Midway Park Amenities
From league play on the tennis and pickleball courts to sunset socials on the event lawn, Midway Park offers something for everyone. The amenity lineup includes:
- Multi-sport courts (tennis, pickleball, basketball)
- Expansive playground and BBQ pavilion
- Two dog parks
- Outdoor fitness circuit
- Kayak launch at Lake Merganser
- Walking and biking trails
- A sprawling turf events field for concerts, festivals, and more
"This is the lifestyle we're delivering," said John Woodman of Homes by Towne. "This park adds an extra layer."
Learn more about the Lakewood Ranch Waterside neighborhoods and explore what makes this community so special.
Curious about launching a custom community app? Connect with us.
How is Alosant supporting the shared Midway Park experience?
Alosant is supporting Midway Park, a 13-acre shared amenity destination at Waterside in Lakewood Ranch, by powering two separate community apps for the Wild Blue and Shellstone neighborhoods. The two separate Alosant-powered apps allow each neighborhood to maintain its own brand, identity, events, and resident experience while still connecting homeowners to the shared park and amenity experience. Through the Wild Blue app and Shellstone app, residents can explore neighborhood-specific events, amenities, and lifestyle programming, while also using built-in Mobile Access Control and reservation features for Midway Park. Access to Midway Park in both apps helps make the shared amenity experience feel organized, personalized, and easy to use.
Why are Wild Blue and Shellstone using separate community apps?
Wild Blue and Shellstone are distinct neighborhoods at Waterside in Lakewood Ranch, each with its own brand and resident experience, even though they share the amenity, Midway Park. By launching separate Alosant-powered apps, each neighborhood can communicate with its own homeowners, promote neighborhood-specific programming, and preserve the unique feel of its community. At the same time as keeping the neighborhood experiences separate, Alosant brings the Midway Park experience into both apps. Whether a resident lives in Wild Blue or Shellstone, they use one app for both their neighborhood and the shared Midway Park experience, instead of having to manage separate platforms to stay connected. Having an app for each community gives Wild Blue and Shellstone the best of both worlds: individual community identity and shared lifestyle value, without asking residents to manage multiple platforms.
How does Midway Park show the value of shared amenity planning?
Midway Park shows how shared amenity planning can create a larger, more engaging lifestyle destination for residents. Instead of developing two smaller parks, Stock Development and Homes by Towne collaborated to create one 13-acre amenity destination between Wild Blue and Shellstone. Midway Park includes multi-sport courts, a turf event field, a playground, a BBQ pavilion, two dog parks, an outdoor fitness circuit, a kayak launch at Lake Merganser, and walking and biking trails. The sharing of Midway Park allows Wild Blue and Shellstone to benefit from a more robust resident experience than either may have delivered independently.
How does the app help residents access and use Midway Park?
The Alosant-powered apps help Wild Blue and Shellstone residents access and use Midway Park through a digital experience connected to their own neighborhood. Residents can discover events, view amenity information, receive updates, reserve spaces, and use built-in Mobile Access Control for shared amenities. Secure Mobile Access Control is especially important for a shared amenity destination like Midway Park, where two different neighborhoods are connected through one amenity experience. The Wild Blue and Shellstone apps help make the resident experience feel clear, secure, and easy to navigate.
What makes the app strategy for Midway Park unique?
The app strategy for Midway Park is unique because it supports collaboration without blending Wild Blue and Shellstone into one generic experience. Each neighborhood has its own Alosant-powered app, giving residents a branded digital experience that reflects where they live, while still connecting them to Midway Park as a shared amenity. For the community teams at Wild Blue and Shellstone, separate Alosant-powered apps create a flexible way to manage communication, reservations, access, and engagement across the shared Midway Park amenity destination. For residents, the Alosant-powered apps create a more personalized experience that still gives them the full value of the resort-style amenities, events, and gathering spaces at Midway Park.
.png)
