Providing a Seamless Resident Experience with the Alosant Core Platform

Alosant Core Platform integrates with the broader marketing suite from SmartTouch®NextGen on behalf of Pomona by Hillwood in Houston, TX.  

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"One of our top priorities is to make sure we touch every lead and that each one goes through our content marketing process... we know we won't miss a lead from our app or lead generation platform", commented Russell Bynum, General Manager, Hillwood Houston.

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Alosant worked closely with the extended marketing team to ensure the Pomona Life app integrates seamlessly with their current processes and systems.

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Alosant is focused on providing an everything in one place experience with our native app platform. We work with each community to deliver a seamless, accessible experience to your residents, home shoppers and community team.

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Read the full feature article, here.

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FAQ

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1. How does Pomona by Hillwood use Alosant to support lead management?

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Pomona by Hillwood uses the Pomona Life app, powered by Alosant, to support lead management by integrating the Alosant Platform with SmartTouch®NextGen. This connection helps the marketing team at Pomona ensure leads from the app and lead generation platform move through the community’s content marketing process.

For Pomona, a Hillwood community in Manvel, Texas near Houston, the integration helps the team create a more seamless experience for home shoppers while supporting internal marketing workflows.

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2. What technology does Pomona by Hillwood use for its community app?

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Pomona by Hillwood uses the Pomona Life app, powered by Alosant, as part of its broader marketing and resident experience strategy. The app integrates with SmartTouch®NextGen, helping connect the community’s mobile experience with existing lead generation and marketing systems.

This allows Pomona to support home shoppers, residents, and the community team through one branded app experience that aligns with the community’s marketing process and lifestyle vision.

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3. How does the Pomona Life app support home shoppers and residents?

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The Pomona Life app supports home shoppers and residents by giving them one branded place to explore events, amenities, model homes, community updates, and the Pomona lifestyle. The app helps bring the community experience to mobile devices while also connecting with the systems Pomona already uses for lead follow-up and marketing.

Pomona is a 1,000-acre master-planned community in Manvel, Texas, with 2,300 single-family homes and convenient access to the Texas Medical Center and Downtown Houston. The community is designed around outdoor amenities, green space, Mustang Bayou, Fish Camp, Exploration Zone, trails, and lifestyle programming.

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4. Why did Hillwood Houston integrate Alosant with SmartTouch®NextGen?

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Hillwood Houston integrated Alosant with SmartTouch®NextGen to create a smoother connection between the Pomona Life app and the community’s broader marketing suite. This helps the team stay connected to every lead and ensures app-based engagement can support larger content marketing process at Pomona.

As Russell Bynum, General Manager for Hillwood Houston, explained in the case study, one of the team’s top priorities was making sure every lead is touched and included in the content marketing process. The integration helps Pomona avoid missing leads that come through the app or lead generation platform.

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5. How does the Pomona Life app reflect the Pomona community experience?

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The Pomona Life app reflects the Pomona community experience by bringing events, amenities, model homes, community information, and resident resources into one branded mobile experience. The app supports the Pomona goal of making the community easier to explore, easier to manage, and more accessible for residents and home shoppers.

The Pomona website describes the community as a unique place for new homes in Manvel, Texas, offering small-town charm with access to big-city living near the Texas Medical Center and Downtown Houston. Its amenities include greenbelts, bayou paths, splash pads, trails, outdoor gathering spaces, resort-style pools, a fitness center, and Camp Pomona.

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