OnPlace Leverages Alosant to make Sunterra the Top Selling Texas Community

Sunterra Prospect Case Study

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Monaca Onstad and her team at OnPlace, a placemaking firm in Sarasota, Florida, along with their sister company OnVie, a lifestyle management company, specialize in creating successful communities with deep community connections.

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One of their clients, Sunterra, a 7,000-home master-planned community in Katy, Texas, whose developer is Starwood Land, has become the number-one-selling community in the state and the number three in the nation. This success is largely attributed to their emphasis on fostering connections even before selling the first home.

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How to align lifestyle with your vision

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Every master-planned community begins with a vision. This vision starts with branding, marketing, and a welcome center to give prospective homeowners a glimpse of what to expect in their new home. However, attracting initial buyers to invest in the bigger picture and managing their experience across the entire lifecycle can be challenging.?

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"Alosant is a big part of our success in Sunterra. We launched our Sunterra app as our first touchpoint with prospects that will continue through their entire journey. Through the app, we can create events and connect prospects and residents to interest-based community groups, such as mom groups and running clubs. The Sunterra app serves as our home base, fostering a sense of belonging in our community."

- Monaca Onstad, Founder & CEO of OnPlace & OnVie.

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With over 100 communities nationwide leveraging Alosant's customer experience platform, developers can cater to everyone who steps foot into the community in a unique way. With a public view setting and the ability to identify and filter users as home shoppers, residents, or by their favorite amenities, developers can ensure the right experience is delivered at the right time.

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For prospective home buyers at Sunterra, the app offers a comfortable, pressure-free environment where they can search for their forever homes and experience community living before closing.

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Key features for prospects include:

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• Push Notifications: Receive real-time updates on the community and new home listings.

• Turn-by-Turn Mapping: Easily find the precise location of every available home within your price range.

• Try-Before-You-Buy Amenity Access: Attend events, use resident amenities, and connect with future neighbors before purchasing.

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Personalizing communications between home shoppers and residents and unlocking new features once they become new residents has significantly boosted satisfaction and widespread adoption of the Sunterra app. The app also offers numerous enjoyable details, sometimes overlooked amidst the bustling activity of welcome centers and property visits. Users can explore these features at their own pace, conveniently accessible from their mobile devices.

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To learn more about how OnPlace uses the Alosant app at Sunterra, listen to Callie Friedman, Vice President of Operations at OnPlace discuss on the Alosant Innovator Series podcast.

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Frequently Asked Questions

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How does Sunterra use its app to engage prospects before they buy?

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Sunterra, a 7,000-home master-planned community in Katy, Texas, uses its Alosant-powered app to engage prospective homebuyers before they purchase a home. The Sunterra app gives prospects a pressure-free way to explore the community, learn about homes and amenities, receive real-time updates, and experience the lifestyle before closing.

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For Sunterra, the Alosant-powered app became one of the first touchpoints in the buyer journey. Prospects can discover events, connect with interest-based groups, explore available homes, and begin building a sense of belonging before becoming residents.

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What technology does Sunterra use to support prospects and residents?

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Sunterra uses a branded community app powered by Alosant to support both prospects and residents throughout the full community lifecycle. Through the app, Sunterra can tailor the experience for home shoppers and residents, helping deliver the right information at the right time.

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The Sunterra app supports push notifications, community updates, event discovery, interest-based groups, mapping, amenity access, and resident engagement. These app features help Sunterra deliver the right experience at the right time, whether someone is exploring homes, attending an event, using amenities, or already living in the community.

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How does the Sunterra app support lifestyle and community connection?

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The Sunterra app, powered by Alosant, supports lifestyle and community connection by helping prospects and residents discover events, join interest-based groups, and participate in community programming. OnPlace Collective and OnVie use the Sunterra app to help create connections early, including groups such as mom groups, running clubs, and other resident-led experiences.

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The Sunterra app, aligns with the resort-style community vision at Sunterra. The Sunterra master plan includes approximately 7,000 homes, a Crystal Lagoons amenity, lakes, parks, playgrounds, and an expansive Amenity Village with a clubhouse and pool overlooking the lagoon, all supported in its Alosant-powered Sunterra app.

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How does Alosant help Sunterra personalize the homebuyer and resident experience?

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Alosant helps Sunterra personalize the homebuyer and resident experience through user roles, public views, targeted communication, and app features that change based on where someone is in the journey. Through the Alosant-powered app a home shopper can explore Sunterra in a comfortable, self-guided way, while a resident can unlock additional features after moving in.

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An Alosant-powered app helps Sunterra create one connected digital experience that starts with the prospect phase and continues into resident life. With tailored push notifications, turn-by-turn mapping, amenity access, and community groups, the Alosant-powered app helps make Sunterra feel more welcoming, relevant, and connected.

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Why is Sunterra considered a top-selling master-planned community in Texas?

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Sunterra is considered to be one of Texas’s top-selling master-planned communities because of its strong sales performance, resort-style amenities, and lifestyle-driven approach to community development. Sunterra reported 1,024 new-home sales in 2025, ranking No. 5 nationally on the RCLCO Top-Selling Master-Planned Communities list, and it remained Texas’s top-selling community for the third time.

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The Sunterra app supports the community momentum by helping prospects and residents connect with the lifestyle experience early. By combining event programming, real-time communication, amenity access, mapping, and personalized engagement, Sunterra uses Alosant to help turn community vision into everyday connection.

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