Lakewood Ranch, the nation’s best-selling, multi-generational master-planned community, is enhancing the way it connects with and engages its 42,000 residents and 1,600 businesses through a variety of digital lifestyle programming and platforms. Among them: Lakewood Ranch’s namesake community-focused app, developed by residential experience platform Alosant.
Community pride and engagement have always been strong pillars of the Lakewood Ranch residential experience, with residents ranking community clubs, social events, parks and trails, shopping and dining among their most beloved amenities. Therefore, in the wake of COVID-19, community directors transitioned to virtual programming and communication tools via social media, the myLWR.com site, and the new Lakewood Ranch mobile app, which allows community members to easily connect and engage with their favorite features.
In March, Lakewood Ranch launched a digital version of its award-winning lifestyle programming, in which residents could enjoy virtual “Ranch Nites Live” events with performances by local and national musicians, fitness and wellness instructors, as well as dedicated family nights, happy hours, and more. When the app launched in November, users gained the ability to join in on the programming on the app, RSVP to events, personalize their profiles based on interest, and more.
“Our app and virtual programming streamline the way residents enjoy the numerous opportunities to remain active, entertained and connected within Lakewood Ranch, all while prioritizing their health and well-being,” said Monaca Onstad, director of community relations for Lakewood Ranch.
The app is also used to promote health and wellness, a pillar of the community lifestyle, by encouraging outdoor recreation. Included in the app is a listing of all Lakewood Ranch parks and a downloadable parks, trails, and bike map.
The Lakewood Ranch Medical Center is one of the five main sponsors of myLWR.com and the app. “Engaging in community events plays a vital role in mental and physical health, which is especially important during this time,” said Andy Guz, CEO of Lakewood Ranch Medical Center. “We are proud to be a part of Lakewood Ranch communities’ digital, virtual and outdoor activities – delivered in a socially distanced manner and with masks – to keep everyone safe and healthy.”
Additionally, the Lakewood Ranch app supports community businesses by engaging potential customers. The app will soon debut a new marketplace feature that includes a directory of all Lakewood Ranch businesses. Business owners can choose to upgrade for expanded profiles that highlight additional information such as their offerings, videos and photos, social channels, and more. Push notifications alert opt-in followers of important updates, hours of operation, discounts, promotions and more.
“Having an easy-to-access way to find and support fellow businesses here on The Ranch has been a great benefit of the new app,” said Lakewood Ranch resident and local CoWork business owner, Keith Pandeloglou. “The ease of registering for an event or activity makes this a must-download. Access to the community’s great virtual programming, is ever so needed during challenging times like these.”
Currently, the Lakewood Ranch app has more than 4,000 users, with the adoption rate expected to rise significantly in the coming months. It’s also drawing non-resident users, as many prospective home buyers and business owners seek more information about the community’s offerings.
The Lakewood Ranch app was developed by Alosant, which powers branded native apps for many of the nation’s most innovative and fastest-growing communities. April LaMon, CEO and Co-Founder of Alosant, said that apps have become essential for master-planned communities, especially during this socially distanced time.
“The app allows developers, residents and businesses to share resources, updates and information all in one place, and on the device no one can live without: their smart phone. I’m not surprised that in-app usage among our clients has tripled in recent months,” LaMon said.
Founded in 1994, Lakewood Ranch spans more than 33,000 acres and includes more than 42,000 residents in over 20 villages. The Ranch is consistently rated as one of the best-selling master-planned communities in the country by both RCLCO and John Burns Real Estate Consulting, two independent real estate consulting firms. In January, both firms designated Lakewood Ranch as the best-selling multi-gen community in the U.S. for the third year in a row.
For more information on Lakewood Ranch, please contact Monaca Onstad at 941-757-1544.