January 30, 2023

Fred Balda talks straight about the market, values, and leadership

By 
April LaMon

In Ep. 7 of the Alosant Innovator Series, host April LaMon is joined by Fred Balda to discuss his projections for 2023, the unique real estate development process at Hillwood, what he sees as the 9 keys to a successful masterplanned community, and much more.

Fred’s Projections for 2023

Fred recognizes the uncertainty in 2023, but is also calm and excited about the fact that there is a lot of work to do at Hillwood. He’s looking forward to seeing how the spring of 2023 plays out.

With visibility into home sales already softening, builders at Hillwood communities are going through home price discovery exercises to properly price existing inventory. Fred expects 2023 and 2024 to be a year of volume and price correction.

Delivering a quality product is Hillwood’s top priority, and in the episode Fred talks about a flight to quality and how we expects to gain market share in 2023-2024.

Listen to the full episode to hear April and Fred discuss Hillwood’s SWESI, values and leadership, and more.

www.alosantinnovatorseries.com/episode7

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