Roadmap to Reality:  Elevating Digital Mapping for MPCs

After visiting this year's NAHB show in Las Vegas, it was clear that new tools for streamlining data and analytics are more abundant than ever. However, their impact remains dependent on how effectively they are used.

‍

Digital mapping is a prime example. Once costly and complex, it has become a standard feature for master-planned communities, showcasing available builder lots and amenities. But it's time to take digital maps beyond the screen—integrating them seamlessly into real-life experiences.

‍

Master-planned community maps should provide intuitive, real-time location awareness like Google Maps technology.  Real-time location tracking, personalized waypoints—such as automatically populating a buyer's under-contract lot—and lifestyle-driven content are now automatically imported with maps powered by Alosant DatabridgeAI. No matter which ERP or system stores the data, Alosant-powered maps integrate effortlessly, enhancing online exploration and in-person visits without requiring backend changes.

‍

To avoid clutter, multiple themed maps—tailored to the prospect journey stage, age-restricted areas, or trails—help keep information clear and relevant. Alosant's platform enables clients to create and manage multiple dynamic maps, all in one place, ensuring they evolve alongside their communities.

‍

Data security is crucial, especially with location-based technology. Many providers, such as Mapbox, use open-source code of unknown authorship. Alosant has standardized GIS mapping on ArcGIS, using proprietary, in-house code to ensure security. ArcGIS is the only enterprise GIS tool that meets our strict ISO 27001, GDPR, and SOC 2 compliance standards—requirements for all our tech providers and in-house code development.  

‍

A strong mapping strategy should bridge the gap between online and real-world experiences. Micro-moments of personalization transform maps from static tools into immersive lifestyle enhancements, bringing communities to life.

‍

Want to learn more about ArcGIS or DataBridgeAI, schedule a demo.