"Alosant has not only become the leader in digital customer experiences for master-planned communities but has also defined the category. Their impressive portfolio, achieved without prior investor funding, makes them the obvious choice to support and accelerate their efforts."
November 5, 2024
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Podcast
Customer Success

Create Advertising Channels using Alosant Marketplace

Danette Beal

Create safe and inviting advertising opportunities for vendors

The character of a master-planned community lives through a thoughtful mix of neighborhoods, commercial spaces, amenities, and green spaces. These communities foster a deep sense of belonging, creating a shared identity and ownership among residents, business owners, and staff. It’s about living in a place that seamlessly combines convenience, camaraderie, and opportunities for personal and community well-being all curated through the lens of the community.

Social media apps like Nextdoor or Facebook groups may aim to build and support a community, but they often struggle with negativity and trivial posts. True community goes beyond online interactions—it thrives in positive spaces where real people share meaningful information and connect in person.

master-planned community football party
Football Community Gathering

Looking beyond traditional community involvement

For community members who are also local business owners, finding a safe space to advertise where they can target their ideal customers, many local to their community, is challenging. This hurdle for local businesses has become an opportunity for community lifestyle and marketing teams to add an additional layer of person-to-person connectivity while also providing a new revenue stream for the community.

The Alosant ResX platform allows local businesses to advertise in your app through the business directory, newsletters, and event sponsorships—all managed easily through a self-service online portal and payment system.

master-planned community app directory
Business Directory

One Texas community supports local businesses by offering a sponsorship subscription. Once approved, businesses pay a subscription fee to be prominently listed in the app's business directory and choose which signature events to sponsor. The fee can vary based on the level of sponsorship, allowing businesses to select events that best fit their needs and budget. 

As an example, cross-promoting seasonal specials and holiday lighting services at both summer and winter events for a landscaping company can generate valuable leads. These sponsorships are more than just marketing opportunities—they enable businesses to actively contribute to community experiences and showcase their expertise, all managed through a digital portal.

master-planned community holiday event
Community Holiday Lights Programming

The ROI of an All-in-One app

Investing in a community app tailored for amenity-based developments is vital for enhancing operational efficiencies, fostering community engagement, and enabling future growth. By providing all your community has to offer in one app, it makes it easy for members to find and use. These benefits also extend to effectively managing paid sponsorships. By consolidating all activities in one platform, sponsors can easily track their commitments and collaborate with you, fostering transparency and trust. This collaborative approach embodies the essence of community—building strong relationships and ensuring everyone thrives together. 

Reach out to learn more about the Alosant Marketplace, or visit our marketplace experience.

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Discover how Alosant ResX Platform enhances your sales and marketing, amplifying your community's voice and vision from day one.

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Meet with an expert

Discover how Alosant ResX Platform enhances your sales and marketing, amplifying your community's voice and vision from day one.