Anthony Soave envisioned a master planned community near DC where residents could find the perfect work/life balance and, quite simply, get more out of life. Brambleton has been delivering on that vision for over 18 years and remains one of the fastest growing master planned communities in the country.
The team at Brambleton Group recognized the changing preferences of home buyers who want more control over the shopping process. For example, shoppers had to stop by the sales center to pick up a printed map; they feared many were bypassing the sales center and foundering on their own.
The Brambleton Group turned to Alosant Augmented Reality (AR) to cater to the changing desires of home shoppers within the Discover Brambleton App.
AR Viewpoints create destinations within the community inviting the shopper to open the Augmented Reality feature within the Discover Brambleton App. Shoppers look through the camera viewfinder and move their device to reveal images and information about community amenities.
The Discover Brambleton App also offers a selection of self-guided tours tailored to buyer personas featuring models, events, and amenities of relevance. Shoppers can further explore a wide array of information about the community including Signature Events, Schools, and the Brambleton Town Center.
“The Alosant Augmented Reality Viewpoints in the Discover Brambleton App allow our prospective home buyers to experience Brambleton via a self-guided tour, encouraging home-buyers to engage on their own terms.”
Lauren Ludwig, Market Research & Branding Specialist at Brambleton Group, LLC
Discover Brambleton App launched to home shoppers in September 2019 with 7 Augmented Reality Viewpoints highlighting over 45 community spaces and locations.