Alosant Success Stories
Augmented Reality Entices Buyers

Discover Brambleton

Brambleton Group recognized the changing preferences of home buyers who want more control over the shopping process. The Discover Brambleton app uses Augmented Reality AR Viewpoints create destinations within the community inviting the shopper to open Augmented Reality feature, look through the camera viewfinder, and move their device to reveal images and information about community amenities.
Discover Brambleton Home Page
Augmented Reality Tour
Amenities and Schools
Brambleton Town Center
Self-Guided Tours

The Situation

Anthony Soave envisioned a master planned community near DC where residents could find the perfect work/life balance and, quite simply, get more out of life. Brambleton has been delivering on that vision for over 18 years and remains one of the fastest growing master planned communities in the country.

The team at Brambleton Group recognize the changing preferences of home buyers who want more control over the shopping process. For example, shoppers had to stop by the sales center to pick up a printed map; they feared many were bypassing the sales center and foundering on their own.

The Solution

The Brambleton Group turned to Alosant Augmented Reality to cater to the changing desires of home shoppers within the Discover Brambleton App.

AR Viewpoints create destinations within the community inviting the shopper to open Augmented Reality feature within the Discover Brambleton App. Shoppers look through the camera viewfinder and move their device to reveal images and information about community amenities.

The Discover Brambleton App also offers a selection of self-guided tours tailored to buyer personas featuring models, events and amenities of relevance. Shoppers can further explore a wide array of information about the community including Signature Events, Schools, and the Brambleton Town Center.

Their Results

“The Alosant Augmented Reality Viewpoints in the Discover Brambleton App allow our prospective home buyers to experience Brambleton via a self-guided tour, encouraging home-buyers to engage on their own terms.”
Lauren Ludwig, Market Research & Branding Specialist at Brambleton Group, LLC

Discover Brambleton App launched to home shoppers in September 2019 with 7 Augmented Reality Viewpoints highlighting over 45 community spaces and locations.