September 10, 2024

Alosant Prepares to Accelerate Innovation

By 
Danette Beal

Alosant, a leading innovator in customer experience platforms for master-planned communities, is poised for significant growth after securing Series A funding led by Greg Avis, co-founder and former Managing Director of Summit Partners. This latest funding round marks a pivotal moment in the company's journey, allowing it to expand its market presence, enhance product offerings, and support a growing user base of over 300,000 active residents, prospects, and commercial partners.

Fueling Innovation with Strategic Leadership

The injection of capital from Avis and Bangtail Partners is more than just financial; it's a strategic partnership aimed at propelling Alosant to the forefront of real estate technology innovation.

"Alosant has not only become the leader in digital customer experiences for master-planned communities but has also defined the category. Their impressive portfolio, achieved without prior investor funding, makes them the obvious choice to support and accelerate their efforts."

Alosant's founders, April LaMon and Michael Swanson, have maintained a vision to enhance community living experiences through mobile-first technology. With the recent funding and key leadership appointments, the company is better equipped to execute on this vision.

Leadership Additions to Scale Operations

To meet the growing demand for its services and accelerate market penetration, Alosant has bolstered its leadership team with three strategic hires:

  • Kellie Corbin, Vice President of Sales, brings her extensive experience in residential and resort leisure sectors to Alosant. With her background at NFC Amenities and WTS International, Corbin will play a pivotal role in expanding the company’s go-to-market strategy.
  • Danette Beal, Vice President of Marketing, joins Alosant with a strong background in launching innovative products. Her expertise, honed at companies like Digs, positions her to oversee all aspects of the company’s marketing strategy, brand management, and digital presence.
  • Tara Trevino, Director of Customer Operations, comes from Roomored, where she led efforts in strategic innovation and homebuyer experience. Trevino’s role at Alosant will focus on scaling customer support operations to enhance overall user satisfaction.

Expanding Market Reach

Since launching its resident-focused app in 2017, the Alosant ResX platform it now supports prospect, guest, and commercial experiences alongside its residential features. Alosant partners with leading master-planned communities, many featured on the John Burns Research & Consulting Top 50 list, like Wellen Park in Venice, Florida, and Sunterra in Katy, Texas.

Recent additions include well-established communities like Bridgeland in Houston and On Top of the World in Ocala, Florida. New developments such as Everbe by Pulte Homes in Florida and Jubilee and Emberly in Texas have also tapped into Alosant’s offerings early in their planning stages. These partnerships demonstrate the company’s ability to not only serve established communities but also to build engagement and culture with prospective homebuyers from the ground up.

Looking Ahead: Leading Real Estate Mobile Tech

With the backing of Greg Avis and the newly expanded leadership team, Alosant is set to continue defining the future of digital experiences in the real estate sector. The company’s commitment to enhancing customer journeys—from home shopping to resident engagement—positions it as a leader in AI-driven mobile solutions for land developers, lifestyle teams, and marketing professionals.

“Our mission is clear,” said April LaMon, Co-Founder of Alosant. “We want to serve consumers throughout their entire homeownership journey, and with the support of Greg Avis and Bangtail Partners, we are more confident than ever in our ability to lead the market in mobile innovation.”

With a strong foundation, a clear vision for the future, and the resources to make it happen, Alosant is well on its way to redefining the customer experience for master-planned communities nationwide.

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