Ep. 48: User-Centered Interior Design: How Every Space Tells a Story with Kate Pourhassanian
In this episode of the Alosant Innovator Series
We’re joined by Kate Pourhassanian, Principal and Chief Operating Officer of Unscripted Interior Design. She shares the story of launching Unscripted with her two sisters and how their 2020 rebrand sparked a deeper commitment to storytelling within their designs.
Kate discusses how every project begins with a simple question: What is the best solution for this opportunity, and how do we want people to feel in this space? That lens of empathy and intention guides everything at Unscripted. Rather than chasing trends, Kate explains how the team leans into what’s timeless and deeply personal, grounding their design in the end user's needs.
Throughout the conversation, Kate shares how this philosophy comes to life, from a wellness retreat center in Sedona to her experience working with Toll Brothers—all approached with a spirit of curiosity. She also dives into emerging conversations in the industry, like dog parks, natural play areas for children, spaces for digital detox, and reimagining 55+ communities.
Kate reminds us that interior design isn’t just about what looks good—it’s about creating environments that support how people want to feel. This episode is a powerful exploration of design as a tool for enhancing everyday life with meaning and heart.
About Kate
Kate Pourhassanian is Principal and Chief Operating Officer of the award-winning, nationally recognized interior design firm, Unscripted Interior Design. Parlaying over 17 years of sales, marketing, and trend development within the international beauty industry into the creative discipline of interior design, Kate brings fresh perspective to the home building and development sector. Fusing an educational background in spiritual formation and international beauty-brand education and development, Kate has a passion for the intersectionality of personal growth and the creative workplace. Additionally, Kate is the current Chair of HBA Metro Denver’s Council board, advisory member of the SMC Board and the Board of Directors for the International Enneagram Association, where Kate integrates these disciplines through coaching and speaking engagements, and with her team at Unscripted.
Connect with Kate
